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Cars, Cars 2 and Cars 3 were released in 2006, 2011 and 2017,  respectively. During years with no new content, my team created seasonal themes to keep the franchise fresh and relevant. The Extreme Racing Series, branded XRS on product and packaging, encompassed many different racing types including: Mud Racing, Rocket Racing, and Drag Racing. For each unique series, new graphics were created, projected onto models and rendered for packaging. Paint mods and the new graphics were added to the product to give each diecast character a brand new feel.